Colourless Green Ideas Copywriting: the story.

As a self-confessed language lover and total linguistics nerd, I could drone endlessly about my abilities in telling apart the intricacies of our language’s syntactic structures, semantic nuances and my personal idiosyncratic preferences, all in the name of showing off my linguistic proficiency to you - my assumed prospective client. But in the interest of keeping you awake, we’ll leave the technical (and creative) stuff to me - resident copywriter here and in-house language expert. Instead, I’d love to share the story behind Colourless Green Ideas Copywriting with you, so hold onto your hats.

Firstly, let’s take it back to 1957, when the phrase ‘colourless green ideas sleep furiously’ became the brainchild of linguistics OG himself - Noam Chomsky - all in the name of demonstrating that a sentence can be grammatically formed (and follow English’s rules), without making any real sense to anybody.

So why would I choose such a phrase to be the face of my copywriting service? Well since I discovered it during my Language education, it truly spoke to me. It showcased the infinite possibilities that the bare bones of our language offers up, and therefore the extensive creative potential that anyone working with it has at their fingertips.

This far-reaching, lateral thinking ethos speaks to the essence of Colourless Green Ideas Copywriting - I dare to push the boundaries that the language has to offer and by consequence, your brand’s potential, too.

My background.

Just a quick note on where my language obsession and love for words comes from: after a few inspirational teachers at A Level, I opted to study English Language and Linguistics at University of Sussex, in England’s most colourful (and also my favourite) town: Brighton. The degree not only built upon my technical understanding of the language, but it also bloomed in me a proud descriptivist, a non-judgemental observer of the language.

From there I began a marketing internship in London, which was followed up with the decision to train as a teacher of English Language A Level. It was during my time teaching that skills of resilience, serious organisation and people management really came into fruition. Missing the creativity that the world of marketing offered me as a writer, I circled back around into my copywriting career and have never looked back. After working with various brands, I’ve fine-tuned my creative skills and combined them with my deep understanding of our language, which has allowed me to become the well-rounded, divergent-thinking copywriter that I am today.